About us

Londontown pays homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a free-of list. We are proud to redefine clean and lead the way in doing beauty better, thoughtfully.

Londontown products hand cream, serum and body oil

We are

a women-owned, family-run business based in the U.S. even though our story started across the pond.

A hand holding a bottle of Kur nail recovery polish with a black cap against a light background.

We create

products that are free of all the things you do not want, and full of the things you do, with formulas that leave nails and skin looking lustrous, healthy, and better than before.

Various shades of nail polish bottles with black caps arranged on a beige surface.

We promise

to deliver forward-thinking formulas with unparalleled results using carefully curated clean ingredients that you never have to question.

#FLORIUMINFUSEDBEAUTY

where every product is inspired by our time-tested elixir of floral extracts and restorative oils.

Clean done thoughtfully

because you can have it all: elevated experience, effortless application, and good-for-you ingredients.

Forward-thinking formulas

that deliver unparalleled results using carefully curated, clean ingredients that you never have to question.

Londontown nail care products displayed on a light background.

Our mission

Clean should look just as good as it feels.

At Londontown beauty is skin deep, and clean is always done effectively, effortlessly, thoughtfully.

Our mission is our barometer. Your love for the brand and input on clean, conscious beauty is what helps propel us forward. We would love to hear from you.

With love,
Marina Dimentman